Remember where you were when you first heard “Paul is dead?” Boomers easily recall the day their beloved mop-top Beatle was missing, declared dead and gone. It was a traumatic moment for many who saw the signs, found the clues and believed the hype. Paul McCartney had clearly passed away.

It was a déjà vu moment this week when international rumors took flight and premature reports came in declaring the near death of Kim Jong Un. North Korea’s dictatorial ruler and modern mop-top leader was said to have gone through a medical procedure that rendered him at death’s door. As of this writing, these rumors have not been confirmed. What is confirmed is that Kim Jong Un is no Paul McCartney.

In fact, Kim more likely resembles Fidel Castro.

Castro was regularly rumored to be dead. It became a featured meme. James Cason, who later became Coral Gables mayor, served as head of the U.S. Interests Section in Havana between 2002 and 2005 and once said that Castro “must have died 20 times since the time I went to Cuba.”

Sensational rumors are started and popularly circulated for many reasons. Self-started rumors, for example, are often launched for publicity purposes, as with Morton Downey Jr. or Jussie Smollett. READ MORE